The category map
The company, made legible.
Eight maintained guides define the category from first principles. Start at the centre, then follow the part of the operating system you need to build.
Autonomous business
An autonomous business is a company designed to operate through measured AI-agent loops under human direction.
Read 7 answers →AI agent loops
An AI agent loop is a recurring system that acts toward a goal, measures an external result, changes the next run, and escalates at a defined human gate.
Read 6 answers →One-person company
A one-person company is one operator directing a set of bounded digital roles with explicit jobs, context, permissions, scoreboards, and review cadences.
Read 6 answers →AI agent business
An AI agent business sells a recurring completed job whose outcome can be measured, reviewed, and improved with customer-specific context.
Read 6 answers →Organic distribution
Organic distribution is a measured loop that turns audience questions into useful pages, reads search and customer response, and uses the evidence to improve the next page.
Read 7 answers →Machine customer
A machine customer is an authorized software agent that evaluates or purchases a product or service on behalf of a human or organization.
Read 7 answers →Transferable autonomous business
A transferable autonomous business can preserve its customers, operating loops, company memory, permissions, and standards through a restart or handover.
Read 6 answers →AI for small business
A small business uses AI well when it hands over one measured job at a time, keeps consequential decisions human, and proves each saving against a baseline.
Read 8 answers →